Teddy Hunt, writer for SocialMedia Explorer recently published an article titled 5 STEPS TO DETERMINE THE PERFECT SOCIAL MEDIA STRATEGY highlighting his 5 key steps every small to medium sized business should consider when setting up and evaluating their Social Media Strategy. As he points out and as anybody looking to enter the online media world will know is that there is a number of Social Media sites, knowing which one to pick is just as important as knowing what content to use to capture your audiences attention.
Lets looks at Hunt’s 5 steps:
Before you being decide what it is you wish to achieve online. Do you want to provide customer support, build brand awareness or grab some leads?
By having goals it allows you to figure out what it is you wish to achieve, and gives you some measurable objectives to reach. The added bonus to this is it allows you to build on a starting point that allows you to expand as you build your presence, but also allows you to come back and re-evaluate later on.
- Who is your target audience?
You shouldn’t go in with your eyes closed swinging. You need to sit down and brainstorm who it is you wish to target. Build a profile from you business using key demographics such as age, location, gender.
Once you know who it is your wish to target you have a clearer idea of how to target them on the appropriate platforms as in the next step…
- Choosing your platform
As Hunt acknowledges this stage can be very daunting as we know there are many many Social Media platforms to choose from. He makes a very good point of using the demographics planning from stage two to determine the first initial platform/s you use. He links to a great info-graphic from Mashable that helps to break down some of main demographics.
An important note here is to just start with what you can manage. there is no point in making it to much for yourself to manage. Start with one to three key Social Media platforms. Once you have that confidence and can manage those then consider some secondary networks.
- Develop your USP (Unique Selling Point)
You are nearly there, now all you need is your USP. This will establish your key features to your demographic and be your calling card, separating you from the competition; ensure it is in-line with your goals. Once you have your USP, Hunt also suggest building a list of topics and key phrases, setting you up from the branding stages.
Check out ThinkTraffic for a great way to develop your Unique Selling Point
- Editorial Calendar
This will act as your creative diary of sorts. Hunt explains it as your editorial calendar which includes information such as monthly themes, conversation-starters, and material from your content marketing strategy. Your editorial calendar acts as a guide to define what you’re discussing each week or month, where to share specific pieces of content and how much time you devote to each social platform. He also mentions you should use a variety of content formats, including blog posts, case studies, e-books, images, and videos.
Once you have all this in place you are ready to go out and capture your audience. Remember to continue to work and develop those goals because they will evolve as your business does. Use the analytical tools provided and keep measuring your results.
Hunts steps are a great way to enter the Social Media market for those just starting out, but they don’t need to be the be all and end all of breaking through. SocialMedia Today has a great tutorial on Twitter, so have a hunt around for more tutorials if you are still unsure on how to get into it.