Your face could soon endorse a Google Ad

Fancy having your picture next to a Google Ad? Soon it could be!

Cassey Johnston from ars technica has written an article titled “Google will soon put your face, name, and content in its ads“.

Although Google had notified its users of the change in it’s last change of service terms most users likely just accepted and moved on with their lives.

What this change means is that users you give a favourable review, rated or gave a +1 to a product, service or location will now have their face featured in an ad. The plus in this scenario is that if you are a private person or only want a certain group to see this activity is that this follows through in the ads. For example, you found an awesome bar that you wanted to share with a select few friends so you rate it within a circle of friends, this ad would only show your picture and name to those same friends.

Users are automatically opted in to this new service by Google but the good news is that you are allowed to opt out. Unlike Facebook and its forced upon us “sponsored stories” as Johnston explains.  As she explains

“To opt out of being a shared endorsement, Google users must go to the “shared endorsement” settings page“. At the bottom of the page is a checkbox next to the phrase “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads.”

I personally don’t see anything wrong with this new roll out of Googles. As far as I see it, your reviews and +1’s were publicly accessible beforehand (based on privacy setting) so I can’t see much wrong in now adding these to Googles search results. If anyone truly has an issue they are able to opt out, which some (read Facebook) have failed to offer to its users.

What are your thoughts? Do you see this as an issue?


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